Good design is invisible. Bad design is impossible to ignore.

I should just stop there, really.

Don Norman sits at the intersection of engineering and psychology. He argues that much of our frustration is being designed into our lives - and that it doesn't need to be this way.

I didn't read this book until recently, but I realised I'd been living it all along. Figure out what people need, give it to them, then get out of their way.